Attention all brides in training, the race of a lifetime is right around the corner!
The world famous “Running of the Brides” event kicks off in Chicago on July 23 at the State St. Filenes Basement store.
Recruit your helpers, camp out early and get ready to shop for your dream dress in hyper drive! Doors open at 8am and in less than 60 seconds racks carrying over 2,000 designer wedding gowns will be stripped bare.
There’s no room for modesty!
Brides pull as many dresses as they can hoard, frantically undress and start trying on gowns.
Instantly, the bartering begins as brides call out sizes, colors and styles to be traded.
Is it worth the chaos? Absolutely!
The discounts are unreal and it’s thrilling to see how much you have saved. Designer dresses priced from $1,000 to $10,000 are marked down to $249, $499 and $699.
With these savings, your future hubby may be allowed to invite his own guests to the wedding.
To learn more about the infamous event, visit: www.filenesbasement.com/bridal.php
You can also check out the new Running of the Brides new community page to connect with helpers and stay up to date with the latest news and info.
Chicago runners: Keep running to White Chicago at 222 West Huron for the “Breakfast with the Brides” event, co-hosted by CS Brides Magazine. The designer bridal consignment shop will open at 9am on event day for a much less aggressive second round, with complimentary muffins and mimosas (courtesy of Egg Harbor Café and Binny’s).
The chic boutique carries new and previously worn gowns at 30-70% off, so don’t be discouraged if Round 1 was unsuccessful.
White Chicago’s talented in-house seamstress will be on hand to fit and restyle your dress. Plus, save 20% on beautiful wedding veils and accessories by Lori London.
Run, Bride, Run!
Wed Savvy 
